I think it was the early 2000s when I was deep in the trenches of building sales funnels, learning copywriting, and direct response advertising, spending hours handwriting famous ads thanks to a great old school course from CopyHour.com.
Iām not even kidding. I had yellow legal pads filled with my handwritten āļø versions of these old school ads, trying to understand why and how they worked.
Break the Rules, But Know Them First
